Adam Lang is a seasoned product marketing leader with a strong background in SaaS, enterprise software, and go-to-market strategy. He currently serves as a Senior Product Marketing Manager at Smartsheet, where he leads initiatives around resource and workload management solutions. His work includes launching key features like the Capacity View and Workload Heatmap, which help teams better plan and allocate resources across projects.
Before joining Smartsheet, Adam held senior marketing roles at companies like Qualtrics and SAP Concur, contributing to global marketing strategies and product positioning in the tech industry. He also founded Rewind & Capture, a brand naming consultancy, and held marketing roles at PlaceFull, showcasing his entrepreneurial spirit and diverse marketing expertise.
Adam holds a Bachelor's degree in Economics from the University of Washington and an MBA from Seattle Pacific University. Based in the Seattle area, he is passionate about building tools that empower teams to work smarter and more collaboratively.